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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Stanford Smith, Mark Schaefer

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CHAPTER 18Getting Personal

A lot of presidential memoirs, they say, are dull and self-serving.I hope mine is interesting and self-serving.

President Bill Clinton

Memoirs were the personal coda for statesmen, businesspeople, and military leaders, an exhaustive recollection of their insights on critical events that shaped their lives. Often writing a memoir was a defensive measure to ensure that history got the story right.

Everyday people didn’t get book deals for their memoirs. Instead, every evening they retired to their bedrooms, dens, or front porches and described their day in a diary. Their entries could be a cursory inventory of farming suppliers or brutal self-examination. Historians prize these town folk diaries for their unvarnished ...

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