CHAPTER 17Rocks in the Road
Unto every blog some rain must fall. Or something like that.
Nearly every company’s blogging activity slips into the doldrums at some point. Here are a few of the common pitfalls you are likely to encounter and some practical ideas on dealing with them.
YOUR LAWYER IS WAITING
There is a healthy tension between most marketing and legal departments. Frankly, any group that keeps you out of jail seems pretty swell to us! By and large, lawyers are there to help you. So the key to getting through the legal channels is to have a well-defined process up front. It doesn’t really matter what the process is. You’re a survivor. You can make it work. Just make sure it is clearly defined at the beginning.
Now, here’s a little secret. ...
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