Ana never thought of herself as tech-savvy entrepreneur. She just loved swinging a hammer and had a knack for simplifying complex woodworking projects. She spent her time honing her craft in her workshop in Alaska—waiting out the infamously cold winters by creating new designs.
While searching for a way to share her woodworking plans, Ana discovered Blogger, Google’s free blogging software. In 2009, Blogger was the best way to start a blog with minimal technical skills.
Ana’s plan was simple: post a new woodworking design every day. As a mom, she didn’t have time for a complicated blogging strategy. She created simple plans, posted them, and continued with her regular routine.
In just a year, Ana had posted over ...