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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Stanford Smith, Mark Schaefer

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CHAPTER 10Why Your Business Should Blog

There is probably no social media platform that strikes fear in the heart of businesses more than a blog. Facebook is just … so friendly. And you can’t do too much damage in 140 characters on Twitter, can you? The buttoned-up approach of LinkedIn is easy for most businesses to comprehend.

But blogs? Who has the time to blog? What would we have to write about?

Without question, blogs offer the most potential value to most businesses. Many consultants will have a business start there on a social media strategy. Not Facebook. Not Twitter. A blog. If content is the fuel that runs the social web, then blogs are the engine.

BUSINESS BENEFITS OF BLOGGING

Let’s look at a few of the solid business benefits of blogging. ...

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