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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Stanford Smith, Mark Schaefer

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CHAPTER 6Persuading

The achievements of Students for a Free Tibetshow that nonviolent action does work.

–The Dalai Lama

A search for “the most persuasive blogs” on Google returns an eclectic collection of blogging misfits and titans. Our search bounced from PerezHilton, dubbed the most hated blog in Hollywood, to Boing Boing, a smart, titillating mix of news and photos.

But are these blogs “persuasive?” It depends on your point of view. Engadget, a popular tech blog, could influence someone’s decision to buy an iPhone over an Android, but does that decision really matter?

Quickly we saw that we needed to dig deeper and find people blogging about extraordinary things that impact people on a fundamental level.

The search took us to Tibet, specifically ...

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