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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Stanford Smith, Mark Schaefer

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CHAPTER 3Yes—You Can Blog

Katie was fed up. For most of her life, Katie had fought a losing battle with obesity. A love affair with sweets and two pregnancies had added over 129 pounds to her small frame. The pounds, however, masked a fierce determination to change. Three years ago, Katie decided that she would lose the weight on her terms.

And she decided to share her struggle to lose weight with strangers.

She started her new blog, Runs for Cookies, on Google’s popular free Blogger service. The goal was simple: deputize her readers in her war on obesity. The blog’s name reflected her desire to have fun while losing weight. Running would burn calories while leaving enough wiggle room for her passion—cookies.

Katie knew that writing about her ...

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