It got to the point that Raman Minhas hated his blog.
After four years of patient and consistent blogging about issues in his industry, biotech, Raman felt that he was spinning his wheels.
“I had built up a blog readership over that period of about 1,000 readers,” the U.K.-based physician said. “And I was getting around 300 hits per month, but after all those years of blogging, I hit a wall. There was no organic growth of my readership, and no real reader feedback, no matter how hard I worked. After four years, I was disenchanted with blogging. Without any positive feedback, the blogging process became wearisome and I came to dread the ‘time of the month’ to write.
“Once in a while, I would read ...