22So This Is What We Do

Learn the Business

DO YOU WANT TO KNOW a little secret about large organizations? There are “front-line” employees that actually interact with customers, and then there are “back office” or headquarters employees who, well, don’t engage with customers at all. The secret is, a lot of large-company employees (including many leaders) don’t have a firm grasp on how the company really works. The organization is so large, and employees and managers are so busy with their own function or department, that they don’t take the time (or aren’t interested enough) to gain a deep understanding of how the company makes money. Oh, they know what business the company is in, and they probably know the main products or services. But ask ...

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