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Boost your memory by Darren Bridger

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23

Priming

When we see or hear about something, all sorts of memories are triggered in our subconscious mind.

These then have a sneaky influence on how we think and act next. Some memories influence us without our conscious awareness.

Have you ever felt sad for no particular reason, then traced the feeling back to something you saw or heard earlier in the day which reminded you of a sad episode in the past? Your unconscious brain can be like a well-prepared personal assistant who pulls out files relating to current projects just in case you might need them. The reason for this is that the brain is trying to predict the kind of responses you might have to make in the near future, and prepare you for them. Psychologists call this effect ‘priming’. ...

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