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Bookkeeping and Accounting All-in-One For Dummies, UK Edition by Jane E. Kelly

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Chapter 2

How Investors Read a Financial Report

In This Chapter

arrow Looking after your investments

arrow Keeping financial reports private versus making them public

arrow Using ratios to understand profit performance

arrow Using ratios to interpret financial condition and cash flow

arrow Scanning footnotes and identifying the important ones

arrow Paying attention to what the auditor has to say

In reading financial reports, directors, managers, business owners and investors need to know how to navigate through the financial statements to find the vital signs of progress and problems. The financial statement ratios explained in this chapter point the way – these ratios are signposts on the financial information highway. You can also keep abreast of business affairs by reading financial newspapers and investment magazines, and investment newsletters are very popular. These sources of financial information refer to the ...

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