Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Module 2

Building Trust & Credibility

THE RUNWAY TAKEOFF

In order for a plane to lift into the air it needs maximum thrust; the bigger the plane, the longer the runway required. The amount of energy necessary just to lift the wheels off the ground is massive, as is the effort required by the new service business owner to become known as a credible expert in her field.

Few business owners hit the speed needed in order to take off because they only give 80 percent effort. Imagine if a pilot did the same when attempting liftoff? What would happen? The plane wouldn't take off. The passengers would find themselves driving to their destination.

The choice is yours. Make a full “non-reversible” commitment to give 100 percent effort (for a relatively short period of time) so as to maximize and concentrate your marketing, and your business will surely get off the ground.

Building Trust & Credibility

MODULE TWO

To be booked solid requires that you are considered credible within your marketplace, that you be perceived as likable, and that you earn the trust of the people you'd like to serve. Now that you've got a solid foundation, it's time to look at how to develop a strategy for creating trust and credibility so that you stand out from the crowd and begin to build relationships with your potential clients.

YOUR STRATEGY WILL BE BASED ON:

• Becoming and establishing yourself as a likable expert ...