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Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Jocelyn Wallace, Michael Port

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2.8 THE INFORMATION PRODUCTS STRATEGY

Know where to find the information and how to use it—that's the secret of success.

—Albert Einstein

Nothing helps to build your credibility like products and programs designed to serve your target market's very specific urgent needs and compelling desires. People love to buy packaged learning and experiences. They're easy to understand, and therefore easy to buy. Perhaps you think that your service may not be as easily defined as a packaged product or program, and necessarily has a high barrier for entry.

I think you underestimate what you have to offer. As you continue to develop and enhance your Book Yourself Solid Sales Cycle, you will want to produce products and programs that will fully round out the many possible stages of your sales cycle, including the early stages, where barriers to entry must be low.

Red-Hot Benefits to Information Products

I just love the opportunity offered through information product creation because you can follow a simple step-by-step system that leads you to so many red-hot benefits. Let's take a quick look:

  • Products create opportunities for multiple streams of passive or leveraged income. They can be in retail stores or online, at your web site and the web sites of your affiliates, 24/7/365, with worldwide availability. You can consistently get orders for your products from people all over the world.
  • Having ...

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