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Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Jocelyn Wallace, Michael Port

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2.7 THE KEEP IN TOUCH STRATEGY

Be well, do good work, and Keep in Touch.

—Garrison Keillor

This Keep in Touch Strategy may be the most important marketing strategy you'll ever use. You already know that you need to connect with potential clients many times before they feel comfortable hiring you or purchasing your products. If you don't have a systematized and automated Keep in Touch Strategy in place, you may, as the saying goes, leave a lot of business on the table. Most important, you'll miss out on the opportunity to serve the people you're meant to serve.

Many businesses fail for lack of a solid Keep in Touch marketing strategy. Either they bombard you with too much information and too many offers that turn you off, or you never hear from them at all, which leaves you feeling unimportant and irrelevant.

Strategies That Help You Collect People

I'm sure you've met hundreds, if not thousands of people over your professional life you've not kept in touch with. Now that you're a service professional wanting to attract more clients than you can handle, I'll bet you wish you had kept in touch with all those folks. Well, no matter! You will Keep in Touch with everyone you meet from this point forward. It is encouraging, however, to reflect on all of the people you have met with whom you did not Keep in Touch because it shows you how easy it can be to build a database of potential clients ...

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