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Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Jocelyn Wallace, Michael Port

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4.14 THE SPEAKING STRATEGY

It usually takes me more than three weeks to prepare a good impromptu speech.

—Mark Twain

The Book Yourself Solid Speaking Strategy can be used by virtually any service professional to get in front of potential ideal clients based on your knowledge, talents, and strengths.

The wonderful thing about sharing your knowledge is that it's rewarding for both you and your audience. They will leave your presentation or event a little smarter, thinking bigger, and with an action plan that will help them implement what you've taught them. You will benefit because you'll know you've helped others, which is the reason you do what you do. And at the same time, you'll increase awareness for your services and products.

Just Show Up and Shine

SELF-PROMOTION

To get in front of your target market you can promote yourself or have others promote you. When you promote yourself, you're inviting your target market to something that is going to help them solve their problems and move them toward their compelling desires. When you are promoted by others, they put you in front of your target market. You may want to travel both routes. I do.

First, let's look at pure self-promotion, such as inviting your target market to events that you produce—not necessarily big workshops or conferences but simple, community-building, meaningful, enlightening events at which you can shine, show ...

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