You miss 100 percent of the shots you don't take.
As a business owner, you'll need to proactively reach out to potential clients, marketing partners, and other decision makers to create business opportunities.
In fact, the most important direct outreach you do will be to network, cross-promote, and build referral relationships with other service professionals and associations.
You will find yourself using the Book Yourself Solid Direct Outreach Strategy time and time again when you want to reach out to:
As you know, spam is not the Book Yourself Solid way. It never has been and never will be. Before the advent of the Internet, direct outreach was a very common marketing strategy. I suppose it's no less common today, but unfortunately, it is often perceived as spam. You must be very careful and discerning with respect to how you contact others.
Spam has typically been considered unsolicited mail or e-mail, sent, without permission, to mailing lists or news groups. However, I think the way people now see spam has grown ...