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Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Jocelyn Wallace, Michael Port

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4.11 THE NETWORKING STRATEGY

Some cause happiness wherever they go; others, whenever they go.

—Oscar Wilde

When most service professionals hear the word networking, they cringe and think of the old-school business mentality of promotional networking at meet-and-greet events where everyone is there to schmooze and manipulate one another in an attempt to gain some advantage for themselves or their business.

Who wouldn't cringe at the thought of spending an hour or two exchanging banalities and sales pitches with a phony smile plastered on your face to hide your discomfort? If it feels uncomfortable, self-serving, and deceptive, chances are all those business cards you collected will end up in a drawer of your desk never to be seen again because you'll so dread following up that you'll procrastinate until they're forgotten.

Take heart, because it doesn't have to be that way. The Book Yourself Solid Networking Strategy teaches you to shift your perspective from one of scarcity and fear to one of abundance and love.

No Wrestling Required

Do you believe networking is like pro wrestling? You know, world domination, flexing muscles, and striking fear in your opponents? There is an old-school business mentality of scarcity and fear that asks:

  • How can I push my agenda?
  • How can I get or keep the attention on myself?
  • What can I say to really impress or manipulate?
  • How can I use each contact ...

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