Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, Second Edition

Part I. Your Foundation

To be booked solid requires that you have a solid foundation. That foundation begins like this:

• Choose your ideal clients so you work only with people who inspire and energize you.

• Understand why people buy what you are selling.

• Develop a personal brand so you're memorable and unique.

• Talk about what you do without sounding confusing or bland.

Over the course of Module One, I'll step you through the process of building your foundation so that you have a platform on which to stand, a perfectly engineered structure that will support all of your business development and marketing, and—dare I add—personal growth. That's because being in business for yourself, especially as someone who stands in the service of others, requires constant personal reflection and spiritual growth.

Building your foundation is a bit like putting a puzzle together. We're going to take it one piece at a time, and when we're done you'll have laid the foundation for booking yourself solid.