Chapter 8Persuaders: Tapping the Power of Influence

Carrie Townsend stood on the stage, about ready to make her presentation to a group of Internet marketers. After scanning the room and seeing a large space between the stage and the first row of seats, she stepped off the stage and said, “Bring your chairs forward and gather around.” Carrie started her presentation with a story; she watched people lean toward her. After she skillfully slipped in content from the topic of her book, she asked, “Who would like a copy of this book?” Hands went up; she passed out the book to anyone who had a hand up. Carrie wove her net tighter by stressing the benefits and value of what she had to offer. “Who would like a free ticket to my next event? There are ...

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