6.1. General
The purpose of this chapter is to assist you in expanding your database by creating new causes and Cause Descriptions; these will usually be causes that are unique to your business area and your products.
The creation technique I recommend using to start the expansion process is brainstorming. The reason brainstorming is used before the other data collection and review techniques is so that you approach the issue with an open mind. That is, you are not biased in favor of the data you will uncover during the data collection techniques. After brainstorming, you review the processes that are unique to your market, your customer, your enterprise, and your products. These are normally referred to as "benchmarks."' The basic Family of ...
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