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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renee Mauborgne, W. Chan Kim

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imageHelp! My Ocean Is Turning Red

“HELP! MY OCEAN IS TURNING RED” captures the sentiment echoed so frequently by managers around the world. More and more people, whether managers of companies, heads of nonprofits, or leaders of government, find themselves up against an ocean of bloody competition and want to get out. Maybe your business is seeing its margins shrink. Maybe competition is getting more intense, driving commoditization of your offering and rising costs. Maybe you know you are going to announce that salary increases won’t be coming. That’s not a situation any one of us wants to face. And yet that’s a situation that so many do face.

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