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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renee Mauborgne, W. Chan Kim

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CHAPTER 6image

Get the Strategic Sequence Right

YOU’VE LOOKED ACROSS PATHS to discover possible blue oceans. You’ve constructed a strategy canvas that clearly articulates your future blue ocean strategy. And you have explored how to aggregate the largest catchment of buyers for your idea. The next challenge is to build a robust business model to ensure that you make a healthy profit on your blue ocean idea. This brings us to the fourth principle of blue ocean strategy: get the strategic sequence right.

This chapter discusses the strategic sequence of fleshing out and validating blue ocean ideas to ensure their commercial viability. With an understanding ...

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