Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition

Index

6S Marketing, case study, 231-235

About page, 123

Aceto, Peter, 90

adding music to podcasts, 174

advantages of hiring a blogger, 133-134

Adventures in Organization blog, 11

advertising on blogs, 244

Alexander, Bryan, 38

alt tag, adding to images, 165

announcing your blog launch, 156

APIs, 189-190

applying categories to posts, 154-155

appropriate length of writing, 142-144

apps

blogging apps, setting up, 199-200

moblogs, 251-261

arstechnica.com, 9

audience

listening to, 70-79

audience, listening to

mentions, tracking, 75-76

mobile audience, 77-78

site statistics, 76-77

through sharing, 72-74

two-way conversations, 70-71

audio, 169-171

authors, identifying, 122-125

marketing department, 124-125

multiple authors, 123-124

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