In this part . . .
Blogs aren’t just for the hobbyist, as you discover in this business-oriented part of the book. If you have a business idea up your sleeve or want to put ads on your blog, get the lowdown on using blog advertising programs and tools in Chapter 18. Some bloggers make a little money, and some make a whole lot! Businesses and nonprofit organizations aren’t left out, either. Chapter 19 describes how today’s companies are making use of blogs to reach customers and critics alike, and even using the technology internally to foster communication.
