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Bloggers Boot Camp, 2nd Edition by John Biggs, Charlie White

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6How to Write a Blog Post

Now that we’ve addressed what you’ll write about, let’s talk about how to write for blogs.

You’re about to dive into a whole new way of writing, creating stories that are certainlyjournalism,” but with added peculiarities and immediacy that are nothing like the newspapering of the past. You’re trying to set yourself apart from the crowd, to attract readers who might feel jaded by your particular choice of material. The key is to entertain and inform those visitors so much that they’ll want to come back again and again.

You’ve got to keep your audience engaged, and remember that you’re not making your pronouncements from some ivory tower, but you’re starting a conversation. That’s one of the main differences between ...

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