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Bloggers Boot Camp, 2nd Edition by John Biggs, Charlie White

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5What to Write About

Now that you know how much you need to be posting, let’s discuss what you need to be posting. There are millions of blogs now in existence, so your mission will be to convince your readers to bypass most of those other blogs and come directly to yours. Why would they do that? Because they can get original content from you, in your own voice, and in your own style, which they will like. Your original content is something that’s sitting on your blog—something they can’t get anywhere else. It’s your job to consistently deliver that new stuff every day.

Therein lies the problem, dear blogger. There is only a limited amount of new stuff every day, and most of your competitors probably know about the most exciting items, too. That’s ...

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