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Bloggers Boot Camp, 2nd Edition by John Biggs, Charlie White

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1The Niche

Laying the Foundation

What’s Your Name, Private?

If you’re reading this you want to be a blogger. Maybe you’re working a full-time job that is ultimately unfulfilling to you, and during your free moments you’re musing about something entirely different. Or you’re a journalist who wants to get in on the blogging revolution, and you’ve discovered a niche with little or no competition thus far. Or maybe you read a lot of blogs, consistently convinced you could do a better job yourself. Or you’re working on becoming an expert in a specific field and you need a body of work that you can point to in meetings. Bam! You’re on the road to conceiving a blog.

Many blogs exist because a fan or expert is tired of reading wrong things written about ...

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