Chapter 17
Film Promotion and Conclusion
ONCE WE HAVE EVERYTHING done, we are ready to promote our product. We have been talking about the whole production process, and now we have a final rendered and postprocessed product we want to show the world.
This is a very specific topic because it depends on the size of the project and the funding. For big projects, the promotion starts even before the production does, but for small projects it takes quite a bit of effort to find ways to go to the public.
We have discussed the costs to make even open movies that are almost self-funding projects but this doesn't ensure they will be a success because they are usually seen by a limited audience following the project or those with any kind of knowledge ...
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