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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 69

LEISURE AND PLEASURE

I know that in this book I have discussed my inner goings-on only in my youth. I have purposely omitted introspection in my maturity. I believe memoirs are often overloaded with trivia that seem fascinating to the author but are usually boring to the reader. I have written instead frankly and intimately of the origin and development of public relations, and our part in it. I tried to bring out the change from the limits of “the public be informed” to “the public should be understood and its needs considered.” I tried to emphasize the two-way street and the feedback aspects of the new public relations.

I have not written about intimate relations with wife, children, relatives and friends, ordinarily embraced in ...

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