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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 68

TURNING POINT

In the last two decades many clients came to us from business and finance, labor unions, trade and professional organizations, and as individuals. We gave them the best professional advice we could—and at the same time we advised gratis many causes concerned with advancing the society.

The use of professional public relations counsel was penetrating more deeply into the fabric of American society. A listing of a few of our clients of this period demonstrates this.

A huge complex of companies, made up of many subsidiaries, retained us to advise them on problems of their relations with their multiple publics.

A symphony orchestra had alienated thousands of its supporters when program notes had maligned their ethnic background. ...

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