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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 67

PUBLIC ACCEPTANCE OF PUBLIC RELATIONS

The extent of public understanding and acceptance of public relations advice, 1930 to the present, was reflected in what media and writers said about it—a good index. Sometimes comments were favorable, sometimes unfavorable. The task of recording them is difficult for someone who is both a beneficiary and a victim of the comment. I have tried to be objective in selecting the comments from a mass of printed material, to give a true picture of the changing attitudes toward the new profession.

Undoubtedly the favorable and unfavorable comments were biased. The genesis and variety of bias are as complex as society itself.

From 1920 to 1929, it will be recalled, our public relations activity, accepted ...

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