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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 66

THE UNITED FRUIT COMPANY

Communist penetration, Mayan excavations, world-wide revolutionary movements, celiac disease and bananas engaged my interest for almost twenty years, beginning in the early 1940s, when I first became counsel on public relations to the United Fruit Company, working closely with its president, Samuel Zemurray, who later became chairman of the board. Zemurray headed an industrial empire. The United Fruit Company, the world’s largest grower and distributor of bananas, headquartered in Boston, carried on diversified operations in great land areas in Central and South America and the West Indies. The company imported between 55 and 60 per cent of the bananas brought to this country—some sixty million stems.

Honduras ...

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