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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 65

GEORGES WILDENSTEIN’S GALLERY

We advised Georges Wildenstein, head of the internationally known art gallery, in 1947–1948, and in that period he resisted most new ideas and approaches because traditionalism and conservatism governed his attitudes and his handling of his objects of art. The industrial revolution during the past 100 years created a need for men who combined aesthetics and business competence—a rare combination. Wildenstein had a love for strategic selling, and his knowledge of classical art probably surpassed that of his competitors. He had written twelve erudite books on the lives of artists and made thorough researches on specific works of art. Harvard University appointed him a member of a Defense Group to protect ...

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