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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 63

GAINING GOOD WILL FOR INDIA

The United Nations headquarters in New York made New York the capital of the world. Like many New Yorkers, we entertained Asians and Africans, diplomats and nondiplomats, in our home.

Doris and I liked Chinni Sunderam at our first meeting. He represented the Tata Corporation, a great industrial combine, in the United States. A mature, polished, cultured Indian, he was a graduate of Oxford, self-possessed, interested and interesting. His eyes sparkled animatedly when he spoke. Women adored him, and he was a sought-after dinner guest. He enjoyed his social life; his hosts enjoyed him. A bachelor, he lived in a suite at a Lexington Avenue hotel in the 30s.

I told Chinni he would have made an admirable Indian ...

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