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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 60

PUBLICATIONS WOO THEIR PUBLICS

In 1946 two publications retained us. McCall’s and the New Republic had problems as different as their respective publics. The New Republic, founded by liberals during Wilson’s New Freedom in 1914, with Mrs. Willard Straight, George Soule and Alvin Johnson, provided a thoughtful weekly of opinion which, along with The Nation, set the pace for progressive thought and action. But now the New Republic had to some extent lost its influence. Michael Straight, the son of the founding father and mother, was publisher. Henry Wallace, former Vice President of the United States, had but lately become editor.

I had admired Wallace ever since he was an overnight guest at our summer house at Irvington, in March 1933. ...

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