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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 59

IN TIME OF WAR PREPARE FOR PEACE

During World War II many clients indicated deep concern about their adjustment to the peacetime that would follow the war. They felt they might be left behind in the rapid changes that would result. Among those I advised on postwar adjustments were the American Nurses Association, the U.S. Beet Sugar Association, the National Association of Glue Manufacturers, the pharmaceutical profession and industry, the American Optometric Association and the Franklin Institute of Philadelphia.

Strangely enough, although their services or goods were different, their problems were the same. Therefore, our approach to them followed a pattern: first, finding the facts, then interpreting them and making recommendations ...

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