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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 57

THE WHIRLING WHEEL OF CHANGE

Despite the Depression, the American public responded to new ideas. For the Woods School (1934–36) we worked for acceptance of a more scientific approach in the care of mentally retarded children; for Dorothy Draper, a decorator, I furthered the spread of modern decoration; for Dixie Cups (1932–34) I helped advance sanitation in the serving of drink and food by popularizing the paper cup; and for Henry Clay Bock and Company we drew attention (1932–33) to a new mechanical means of simulating the atmospheric conditions of Havana, Cuba, in Trenton, New Jersey.

One of the most satisfying clients to me was the Woods School. Ivy Lee referred them to us in 1934 when they came to him. He was not interested in a ...

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