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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 56

DEPRESSION MISCELLANY

I enjoyed my connection with Hartol, an independent oil company, because it gave me an opportunity to participate in a David and Goliath situation. David was Frank Hart, the president of the company, and Goliath was the aggregation of big oil companies he fought.

He proved boldly and dramatically that the pioneer spirit in America was as alive as when it carved out new frontiers. Frank Hart headed a company that supplied gas and oil to independent service stations. The great oil companies often owned their own retail service stations and offered Hart strong competition. He fought them effectively by outwitting, outflanking and outmaneuvering them, by his methods of buying raw materials where he found them—Rumania, ...

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