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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 55

PERSONALITIES OF THE TWENTIES AND THIRTIES

In the 1920s and 1930s I met many people who made a lasting impression on me, sometimes because of what they said or did, sometimes because of what I did with them or said to them. I have described some of these relationships, because they are revealing of the individual or of the times.

HARRY BRIDGES

In 1939 Harry Bridges, head of the Longshoremen’s Union, was considered the embodiment of evil. A general strike and the waterfront strikes that followed had made him, in the minds of financial and economic interests, the arch enemy on the West Coast.

When I visited San Francisco with Doris, I wanted to meet Bridges to see what he was like. San Franciscans told me, “You don’t want to meet that ...

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