O'Reilly logo

Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

chapter 46

PHILCO: THE RISE OF RADIO

Large corporations, like children, like to wet their feet before taking a plunge. In 1935, before public relations was generally accepted, the Philco Radio and Television Corporation tried me out on a test case before making a yearly arrangement, just as General Motors had tested me out before making a yearly.

Sayre Ramsdell, advertising manager of the corporation, wanted help on a project to launch a new high-fidelity radio. He wanted to focus attention on the qualities of this new instrument—its tune range, extended musical range, selector control, tone diffusion, inclined sounding board, electro-dynamic speaker, variable bass components, tone control, automatic volume control, shadow tone and other innovations. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required