PHILCO: THE RISE OF RADIO
Large corporations, like children, like to wet their feet before taking a plunge. In 1935, before public relations was generally accepted, the Philco Radio and Television Corporation tried me out on a test case before making a yearly arrangement, just as General Motors had tested me out before making a yearly.
Sayre Ramsdell, advertising manager of the corporation, wanted help on a project to launch a new high-fidelity radio. He wanted to focus attention on the qualities of this new instrument—its tune range, extended musical range, selector control, tone diffusion, inclined sounding board, electro-dynamic speaker, variable bass components, tone control, automatic volume control, shadow tone and other innovations. ...