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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 45

AMERICA SELF-CONTAINED

Weber strongly advocated economic self-containment for the United States. World War I, a little more than a decade before, showed our dependence on other countries for essential chemicals in wartime. Weber had a profit reason for this undoubtedly, for he was head of a chemical business. But he was convinced his theories were in the national interest. And his policy paid off well. In World War I America had lacked chemicals. When World War II started we were self-contained and had the chemicals we needed.

He commissioned Samuel Crowther to write a book, America Self-Contained, published by Doubleday. I read the book at his request and suggested that James W. Gerard, former Ambassador to Germany, be made chairman ...

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