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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 44

SPHINX OF WALL STREET

Orlando F. Weber, president of Allied Chemical and Dye Corporation, was a most complex personality. Although he used modern approaches to problems, sometimes he acted like a feudal lord. He fought the New York Stock Exchange’s insistence that he disclose the facts and figures in Allied’s annual statement and used public relations to fight the Stock Exchange’s demands. His private business, he believed, was none of the public’s business, and he abhorred personal publicity. Yet he retained us for years as counsel on public relations.

When I saw him for the first time he came to his office door to greet me. Six feet tall and heavy, he moved so smoothly he seemed to be on roller skates; his feet hardly seemed to leave ...

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