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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 41

INTERNATIONAL MOUNTAINS OUT OF NATIONAL MOLEHILLS

I learned first hand in 1931 that projects for international good will don’t always turn out as successfully as their sponsors hope. Four years before when Charles Lindbergh, by his first transatlantic flight, won the $25,000 prize offered by Raymond Orteig to further international good will and Franco-American relations, it was a great success. But that was not the case with the first nonstop transpacific flight that Hugh Herndon, Jr., and Clyde Pangborn flew from Sabishiro Beach in Japan to Wenatchee, Washington, on October 4 and 5, 1931, a distance of 4,860 miles in 41 hours and 31 minutes.

The Nichi Nichi, an important newspaper in Tokyo, had offered $25,000 to the first aviators ...

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