THE LADIES’ HOME JOURNAL
In 1916, as publicity manager of the Diaghileff Russian Ballet, I had visited Edward Bok, the noted editor of the Ladies’ Home Journal, who had offered to publish photographs of the ballet on the proviso that I give him permission to retouch the photographs so as to lower the skirts of the ballet girls below the knees. I had, of course, consented. I had been impressed by Bok’s expenditure of $600 to the artists to gratify what Bok thought was his audience’s desire for propriety.
Fifteen years later Bok’s successor on this powerful women’s magazine, its editor, Loring Schuler, had called on me for a different purpose. He wanted me to develop plans that would lead to social action, which had made the magazine ...