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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 39

CONSTRUCTION IN THE DEPRESSION

Hampshire House lay fallow for seven years and then blossomed again. So did a great construction firm, Merritt-Chapman and Scott, with which I worked. In 1932 this undersea construction and salvage company was dominated by one man—Captain T. A. Scott. His father before him had developed this unique business of salvaging ships at sea, of heavy lifting by derricks for the loading of ships, and underwater building—dams, breakwaters—all difficult and lucrative branches of the construction business.

The construction business moved in cycles, years of plenty followed by years of famine. Years of plenty had always made up for years of famine. But now, in 1932, in the great Depression, no one could be sure whether ...

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