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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 38

POWER STRUGGLES FOR PROXIES

AMERICAN AVIATION CORPORATION

Theodore Dreiser and Frank Norris, in their most imaginative depictions of power struggles, did not match the realities of the struggle that occurred when two strong financial groups recognized the profit potentials of the new aviation industry and went to war with each other in a short and decisive struggle for millions. In this struggle more was at stake than in smaller conflicts; the weaponry was more intensive and better organized and more money was spent. Also, those who acted on my recommendations understood better the value of strategy. Battles are not won by blind slugging. Given equal resources, the side with the best strategy wins. But in the struggle for control of ...

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