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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 35

PRESIDENT HOOVER ATTEMPTS TO EXORCISE UNEMPLOYMENT

In october 1930, a year after the stock-market crash, Colonel Arthur Woods asked me to become a member of the President’s Emergency Committee for Employment, set up to deal with the increasing problems of unemployment and relief. It was a repeat engagement with Woods for me, for eleven years before I had assisted Woods in the War Department effort for the re-employment of ex-servicemen.

Until October, the Federal Government had done nothing to cope with the deepening Depression because Herbert Hoover stuck to his decision that unemployment must be handled locally, and that interference by Washington was un-American. Hoover was backed by the prevailing powerful business interests. Not ...

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