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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 33

E. A. FILENE: THE UNSUCCESSFUL MILLIONAIRE

On a chilly November day, in his Back Bay Boston brownstone home overlooking the Charles River, I met E. A. Filene, the Boston merchant, and his team: Robert Moore, his assistant; Charles Wood, writer; Herbert Evans and Percy Brown, efficiency engineers; and Lillian Schoedler, his housekeeper-secretary, a college contemporary of Doris’ at Barnard College.

Filene, 70, small and wizened, was immaculately dressed. He sat on a small rocker and conducted our conference to discuss public relations like a formal meeting. His lips were tense, and his skin was tightly drawn across the small bones of his face. He talked so quickly that it was difficult for me to follow him. He wanted to get to the bottom ...

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