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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 29

RAMIFICATIONS IN OIL

Fifteen years after kenesaw Landis’ decision to break the great Standard Oil Company into separate units, I was called on by one of these units, now independent, the Vacuum Oil Company. It wanted public support for a merger proposed with another one of the split-up units, the Standard Oil Company of New York. Vacuum manufactured Vacuum oil.

I was plunged into the committee system of management, retained from its Standard Oil Company days. I do not believe ten minds jointly arrive at a sounder conclusion than they do individually. In this case one veto held up a decision until the next meeting. Consensus instead of majority rule prevailed. Maybe John D. Sr., in the original company, wanted his final veto on everything ...

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