O'Reilly logo

Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

chapter 28

GEORGE WASHINGTON HILL: INDUSTRIAL TORNADO

My assignment as counsel on public relations to the American Tobacco Company, a blue-chip corporation that made cigarettes and cigars, followed close on the heels of our relationship with Procter & Gamble.

The doughboys in World War I had popularized cigarettes. Up to that time manufactured cigarettes, called tailor-mades, had been thought déclassé. My father would not permit cigarette smoking at home. In some quarters, smoking cigarettes was considered a mark of effeminacy. But when the boys returned from France, where they had rolled their own, they took up ready-made packaged varieties. Three cigarette companies—Liggett & Myers, R. J. Reynolds and American Tobacco—had the major share of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required