O'Reilly logo

Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

chapter 27

NOTES ON THE 1920s

In the post-World War I period a wide variety of businesses, people and professions availed themselves of public relations. They were eager to try it out to help solve their problems, and so was I. I found myself advising people and organizations here and in Europe—politicians, publishers, singers, insurance companies, manufacturers and friends.

GEORG SCHICHT

World War I demonstrated to Europeans the effectiveness of the mass-production and mass-distribution techniques of American industry. They looked up to Henry Ford as a hero and wanted to imitate American selling and promotion methods. Some European businessmen decided to draw directly on American know-how and acted as they thought American businessmen would ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required